Fictional identity concept for Littlelamb Productions, an animation and film company based in contemporary Cardiff Bay, specialising in work for children and young people.

The brief set by Littlelamb Productions required a logo and identity that reflected the company's energetic passion and patroticism as a Welsh bilingual company and a unique appearance that demonstrated their empathy with the young. I began with playing with Welsh icons such as the dragon and the leek and then finally, with the sheep to produce a unique animated and vibrant character that reflected the quirkiness and 'Welshness' of the company itself.