Height of Jackpots in Coins

Lottoland

Height of Jackpots in Coins

A fun interactive visualisation describing the scale of lottery prizes

The Brief

Based in Gibraltar, Lottoland is a one-stop site helping lottery players to buy tickets and check up on the results from several different games in one place, including Thunderball, The National Lottery, Euromillions and several games from outside the UK, including the Spanish El Gordo and Irish Lotto games. As part of a promotional campaign to attract more traffic to the site, the client wanted to display the scale of the EuroMillions jackpot in a fun yet informative way that also worked well with the cheerful and friendly Lottoland brand.

The Strategy

Working alongside an SEO consultant, I designed and illustrated a proposal for an online interactive website where coins would pile up against several worldwide landmarks and events. As well as designing and illustrating all artwork on the site, I also developed the site and produced all interactive animations while scrolling.

 The final site displayed a set of pound coins that would pile up and reach various milestones as the user scrolled their way to the eventual EuroMillions jackpot.

The final site displayed a set of pound coins that would pile up and reach various milestones as the user scrolled their way to the eventual EuroMillions jackpot.

Milestones included the height of Christ the Redeemer in Rio, a standard commercial aeroplane flight, and Felix Baumgartner's freefall jump in 2012.

Milestones included the height of Christ the Redeemer in Rio, a standard commercial aeroplane flight, and Felix Baumgartner's freefall jump in 2012.

As the user scrolled, an indicator on the lefthand side updated automatically as the coins piled higher and higher!

As the user scrolled, an indicator on the lefthand side updated automatically as the coins piled higher and higher!

The site was fully animated using on-scroll css and javascript-based animations.

The site was fully animated using on-scroll css and javascript-based animations.

The site would end on the final figure for the EuroMillions jackpot, which amusingly, ended up higher than space!

The site would end on the final figure for the EuroMillions jackpot, which amusingly, ended up higher than space!